Social media influencer Alix Earle is expanding her entertainment portfolio with a notable appearance in Benson Boone's forthcoming music video. The collaboration, announced Thursday, June 4, 2026, represents a significant crossover between the worlds of digital influence and mainstream music production.
According to sources with direct knowledge of the project speaking to TMZ, Benson Boone personally selected Earle to appear in the visual accompaniment for his new song, "The Time of My Life." The influencer reportedly accepted the invitation enthusiastically, demonstrating her continued interest in diversifying her professional endeavors beyond social media content creation.
Production on the music video is scheduled to commence imminently, with sources indicating that Earle is eager to participate in the creative process. While specific details regarding her character remain confidential, insiders confirm she will assume a substantial role within the narrative framework of the video rather than a brief cameo appearance.
The professional relationship between Earle and Boone appears to have developed organically through industry connections. The two personalities established a rapport after meeting at the American Music Awards last year, suggesting this collaboration stems from genuine mutual interest rather than purely strategic casting decisions.
Observers noted potential hints of the collaboration in recent social media activity. A Sports Illustrated Swimsuit issue featuring Earle made an appearance in one of Boone's recent TikTok posts, which retrospectively appears to have been an intentional teaser for the upcoming project.
This casting represents another step in Earle's evolution from digital content creator to multifaceted entertainment figure. Her involvement in a major music video production underscores the increasingly fluid boundaries between traditional entertainment media and the influencer economy, as established artists recognize the value and appeal of collaborating with prominent social media personalities.
The music video for "The Time of My Life" will add to Boone's growing catalog of visual content, while providing Earle with exposure to audiences who may primarily know her through her social media presence. Neither representative has disclosed a release date for the completed video.